Franchise in Mexico was born in 1985, when the first Mc Donald's fast food was opened. After three months the first Mexican franchise was created: Helados Bing (1989). During the same year the Mexican Franchise Association (A.M.F. - Asociación Mexicana de Franquicia) was founded and the first franchise exhibition took place in Mexico City, counting only 12 exhibitors.
At the end of the '90s franchise strengthens, counting 400 companies and over 300.000 employees. Nowadays Mexico holds the 11^th place in the world for franchise system dimensions, after the United States, Brazil, Canada, Japan, France, Germany, England, Australia, Italy and Spain. The A.M.F. points out an annual turnover of more than 12.000 millions dollar, produced only by franchising.
Such as swift growth would have been impossible without any specific law impacting franchise so, in 1991 the New Law on industrial properties was drawn up, fixing in a concrete way the concept of franchise as commercial model.
The driving sectors are: business consultants, beauty and health institutes, photography and video services.
The 44% of franchises works in the metropolitan area of Mexico City and in Guadalajara and Monterrey, but new and better opportunities of growth are offered by other towns as Chiapas, Veracruz, Quintana Roo, Colima, Aguascalientes.
Franchise represents the 5% of  Mexican gross domestic output, offering high opportunities also to develop abroad, especially in the Latin American borderlands, where Mexican concepts are welcomed.

Franchise in Mexico can trust in the Mexican Franchise Association, created in 1989 in the purpose of promoting and strengthening this system; the association counts over 150 members, from among them some of the most important national and international brands.

InfoFranchise group is present in Mexico with its Franquicias portal at the address www.infofranchise.com.mx

The most important exhibition are: Expo Franquicias, Monterrey, taking place in November, and the Feria International de Franquicias, Mexico City. People interested in starting a franchise business should not miss these meetings.

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Date: 14/03/2007
Source: InfoFranchise press

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