Franchising in Japan has shown a steady growth: the franchising system has been recognized by the Japanese society as a tool of innovation and development for the economy of the country. The franchisors have adapted themselves to the social and economic changes, developing effective marketing strategies and excellent management systems. The franchising industry has been noted, especially in recent years, for such contributions as entrepreneurial promotions and initiations and employment creation; moreover, it is constantly attentive about to the changing of social needs, providing new services and new products to respond to. The most driving sectors are represented by food and beverage and services.

The Franchising system is one of the least regulated industries of the country: there's no need to be licensed, register of file a document to become a franchisor. The freedom of contacts governs franchise agreements. Despite this apparent freedom, Japan has its own specific law to impact franchise: it is the Medium-small Retail Business Promotion Act, enacted by the Diet in the purpose of regulating franchising specifically. It contains numerous provision about tax benefits and state aids to facilitate the medium and small enterprises and protect both the franchisor and the franchisee.

Franchise in Japan can trust in the Japan Franchise Association (JFA) established in 1972, for the purpose of providing healthy development of the franchising system. The members of JFA consist of leading Japanese franchisors and companies which are interested in franchising and agree over the purpose of JFA.

The InfoFranchise Group is present in Japan with its Franchise portal at the web address: www.infofranchise.jp

The most important event dealing with franchise is the Franchiseshow & Business Expo. It usually takes place in Tokyo on March, lasting three days. It is organized by the Nikkei Inc. (NIKKEI) and supported by the JFA. The exhibition is growing up year after year and its 23d edition in March 2007 greatly succeeded and was promoted by the slogan: "This three-days event is your chance to find your best new business partner!"